Best Ways to Get Your Watersport Business Found [Complete Guidelines]
One of the biggest questions watersport tour operators ask is how to grow a business and make more money; however, it all boils down to how well you leverage an opportunity of being heard. In this article, we will explore the key ways to make your watersport company more searchable and reachable within both offline and online channels.
Table of Contents
- #1: Research Best Ways for Tour Operators to Get Connected with Customers
- #2: Offer Fun and Unordinary Water-Based Activities
- #3: Know How to Take Awesome Photo Shots
- #4: Explore Online Review Platforms and Listing Opportunities with Online Travel Agencies
- #5: Attend Events to Learn More Tips and Tricks
Previously we’ve looked into how to establish a strong connection with your customers, which is a direct way to learn how customers look for watersport business these days. If you know how to master Instagram Reels and TikTok Videos, you know young adults’ vibes and, thus, the channels for growing your company’s visibility. See how our partner, Get Up and Go Kayaking Naples, has executed this perfectly:
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Also, suppose you know that a certain age group gets attracted more often to your offerings than others. In that case, you might want to look into their needs and wants closer (e.g., make your rental facility accessible for seniors). There are also affiliates that can help boost your brand to the right target audience in exchange for perks or commissions.
Blogging is also a tried and true way of reaching customers without spending extra cash. Build your brand, and influence in search engines like Google, by writing about what you know! You can learn more about blogging in our article covering blogging for travel businesses.
Getting your watersport business pricing strategies in place is the key to making the most money with your offerings. Customers are always looking for an experience that builds on the experiential turn, so it’s up to business owners how it gets implemented — our partner, Pink Pontoons of Mississippi, is surely aware of how to run their business in style! This creates an opportunity for charging more per boat rental than the market average in Biloxi, MS, which they actively utilize in addition to getting more found than other companies in the area.
Also consider how to target customers looking for a catered experience. Bachelorette party boat tours, retirement dinner cruise, work retreat sunset sail. Offering packages for in-demand groups and experiences could help capture those niche markets online.
#3: Know How to Take Awesome Photo Shots
Looking for a way to increase your online visibility by boosting your SEO and Google Ranking? Reference our partner’s, Luther’s Pontoon, Waverunners, & Kayaks Rentals’, website! The quality of the pictures you share directly impacts your company’s attractiveness to vacationers. Show off your shiny boats, paddleboards, and jet skis to your target audience to make them book with you instead of your competitors. Just remember that images need to be eye-catching and aesthetically pleasing for maximum customer engagement and the best search results for your watersport business.
#4: Explore Online Review Platforms and Listing Opportunities with Online Travel Agencies
Before booking a vacation, many travelers visit the top 5 review platforms used by watersport tour operators to learn more about things to do and find out the best options in the area. And if it is not the former area visitors, who would be best to share the experience with fellow tourists? There are many ways to get more reviews for your tour company, the importance of which often gets overlooked by watersport tour operators! If you haven’t already, provide your customers with an option for leaving a review on platforms such as Tripadvisor and Yelp via QR code or other ways (e.g., ask verbally upon activity completion).
Who doesn’t google these days? Imagine someone is looking for a jet ski rental or boat tour in your area, and your business doesn’t get found simply because you didn’t list your watersport company on the Google My Business platform! Travelers are likely to use the navigation program when looking for your watersport business location, and Google Maps is the leading mapping app in the U.S., so don’t miss out, especially because it’s free.
Lastly, Online Travel Agencies that are focused on your niche can be extremely helpful in getting your business message sent across and making your company more findable. For example, TripShock is the only watersports marketplace in the U.S. If you offer fun water activities, then let us help you sell your empty seats — fill out the risk-free form, and someone will be in touch with you shortly. 😉
Destiny Water Adventures is our TripShock Partner that knows how to keep track of all of the platforms mentioned above; They can attest to the importance of each, considering how active they respond to all reviews they get and how convenient they find working with us.
#5: Attend Events to Learn More Tips and Tricks
Finally, the last recommendation we’d like to share with y’all is that participating in watersport business theme events often gets underrated. They are a perfect opportunity to hear from other company owners and get a fresh perspective on industry insights. For example, TripShock Events are focused on growing your watersport business, such as our Annual Watersport & Boat Tour Operator Forum. You can read more about Watersport Forum 2022 Highlights, listen to the AWG podcast forum recap episode, and see the video below to get an overview of how it went this year:
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Whether you’re just starting out or have been running your watersport business for years, it’s always important to leverage opportunities for spreading the word about your water activities. Consumer behavior is changing so rapidly that it gets to the point where even we have to pivot ourselves by creating a TripShock TikTok page so we can sell your fun offerings on more channels on your behalf! Drop us a line if you’re interested in finding out how we can help you grow your watersport business today. 😉