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Archives: faq

Can I control how my TripShock promotes my business on Google?

To some extent, Yes. TripShock will use all sorts of paid and organic keywords to promote your business in every stage of the traveler journey. Travelers often click on 4 or 5 ads and visit half a dozen sites prior to booking.  For the health of your business, we want to show up anywhere and everywhere possible so we can get the traveler’s attention. This is why our holistic advertising approach is so critical. Travelers can come from many sources and TripShock works with our partners to make sure we are represented in all possible outlets.

You can read more about our advertising policies and what options your business has when it comes to Google search marketing.

If you believe TripShock is misrepresenting your business in any way or have any details about your listing that are incorrect – we want to know and to fix it immediately. You may contact partner support at [email protected] to get this started.

Can I control how TripShock advertises my business?

To some extent, Yes.  If you believe we are misrepresenting your business in any way or have any details about your listing that are incorrect – we want to know and to fix it immediately.  You can contact partner support to make these changes.

However, because our industry and competitive environment change so rapidly – we cannot get partner approval for each and every time we mention you in an email, blog, web page, press release, digital ad or print media.  It would just be too slow and cost too much.  To put things in perspective – our marketing efforts are so sophisticated that advertising spend, active campaigns and even ad copy change based upon weather patterns.

Can I request TripShock not use my trademark in their external ads?

No. TripShock is granted a non-exclusive use of your trademark per the partner terms. This gives TripShock the ability to market your products on our websites and many different affiliate sites freely. Due to the amount of TripShock products, it’s impossible for our marketing team to get permission each time it submits an ad or article that features your trademark.

The travelers visit many sites while planning their vacation, which is why we promote your business on so many different channels.

Read more about our ad policies.

Why are other tours & activities in the same category always shown higher than mine?

Product listings are ranked using an internal system based on several factors. If other tours are consistently being shown ahead of yours, there are a few simple things you can do to help.

  1. Improve your imagery with new photos and video.
  2. Offer a promotion or value add.
  3. Decrease your cut-off time as much as possible.
  4. Consider revising your product title and description.
  5. Talk to partner support for suggestions and optional services.