TripShock Introduces New Executive Team and Strategic Roadmap

TripShock Introduces New Executive Team and Strategic Roadmap

TripShock Introduces New Executive Team and Strategic Roadmap

Destin, FL – Greg Fisher, Co-founder of TripShock, is pleased to announce the strategic appointments of Rachel Dickey as CEO and Keone McHugh as COO. Specializing in watersports and boating activities, TripShock is a prominent sales platform catering to the Southeast USA. The company is unveiling plans for a dynamic B2B sales initiative, introducing innovative features tailored for brands, publishers, and property managers.

Reflecting on these developments, Fisher expressed his enthusiasm, stating, “This marks an incredibly exciting chapter for Tripshock. Rachel’s exceptional leadership over the past few years in expanding TripShock’s supply portfolio resulted in a doubling of our product offerings. She subsequently led the charge in our rebranding efforts, emphasizing a strategic focus on watersports, boating, and beach activities. Keone, a dynamic member of our team since 2014, has demonstrated versatility across various operational roles and played a pivotal role in fostering high satisfaction ratings among suppliers and customers.”

Fisher will continue to serve as a TripShock brand ambassador and shareholder while dedicating his focus exclusively to his responsibilities as the acting CEO of WaveRez.

Rachel Dickey, a distinguished graduate of Pepperdine Law School, brings over 15 years of business and legal expertise to her new role. Admitted to the California and Kentucky Bar Associations, she previously served as a private practice attorney and business strategy consultant, earning accolades such as the “40 under 40” recognition by Louisville Business First Magazine and acknowledgment as one of the top fifteen most influential marketers in the region.

With a lifelong connection to the water, Keone McHugh, recipient of the Okaloosa County Tourism Development Department’s Heart of Tourism Award, boasts two decades of hospitality industry experience, including a decade in watersports and boating activity sales.

Anticipating an impactful 2024, TripShock, which underwent a rebranding in 2023 to focus on water-related experiences, is directing its efforts toward the expansion of B2B sales channels. The company is set to unveil exciting affiliate solutions for tour operators, influencers, property managers, and resorts, including a white label booking portal. With this new portal, affiliates can curate their preferred tour offerings from TripShock’s inventory, earning industry-leading commissions of 10-15%.

Rachel Dickey emphasized the forward-looking approach, stating, “As tour operators embrace advanced digital marketing strategies, our goal is to provide unique sales channels that are challenging for them to access individually, rather than competing with them on conventional platforms like Google.”

For those interested in becoming a supplier or affiliate, detailed information is available at partners.tripshock.com.

About TripShock
TripShock connects tourists with the best local businesses to create a wealth of unforgettable, family-friendly travel experiences. Its personable team of innovators and local experts combine to deliver an incredible user experience, creating lasting impressions and simplifying the travel planning process. TripShock strives to promote the Southeast U.S. as the premier destination for traveling families through education and the opportunity to drive business to its partners, affiliates, and tour operators. Tripshock is owned and operated by TS TOURS LLC. For more information, visit the company website at Tripshock.com.